Revisions come into play to make sure you as the client are completely happy with the final product you receive from your designer (which in turn makes us happy!) so it’s a total win-win situation. As with any form of partnership, communication with your designer plays a major role. Initially, make sure to be as clear as possible with what you want and need. If you’re not sure what you want, you might not be ready for the design portion of your process just yet.
Logos are a great example to showcase how revisions work. When Alex first reached out to me to help create a logo for his new photography venture, Atlantica Photography, he told me liked clean cut and modern but also wanted something that tied to his roots here in Newfoundland.
Of these three, he liked the bottom two but wanted to see some changes to the icon in the third.
As a general rule of thumb, there’s no such thing as too much information to give your designer! Tell us about things you like, things you don’t like. Colours you’re drawn to, and ones you despise. Love the Starbucks logo? Tell us why. All of these these little pieces of information will help us craft something that appeals to you and your business’ tastes and styles. Because Alex provided me so much information (while still entrusting me with design control), his revisions were simple and quick.
With these revisions, we were almost there. A couple more small tweaks, and the logo was ready to go.
As designers, we love creating graphics that you love! It’s really what keeps us so passionate about what we do. As a client be sure to communicate, be upfront if you don’t love something, and enjoy the process- this is your business too.