We’ve all been there before in a work situation; why doesn’t the other party understand what I’m saying? Why aren’t we on the same page here? Miscommunication is frustrating but it happens, even in the design process. Here’s a few things you can do to help make sure your designer knows exactly what you need from them:
Make sure YOU know exactly what you want
This is key. If you’re unclear what style of logo you like, what your business’ name will be, or what pages you want on your website – wait until you have an idea before reaching out to a designer. If you aren’t sure what you want, the design process can be messy and unorganized, and may even cost you more money for extra revisions. If you feel that you trust us completely to design your logo or brand materials without having any input, great! Just be sure that you’re comfortable handing over 100% of the creative control to us before we get started.
Be clear on what is or isn’t required as a part of your design
Another important one. Would you prefer your logo to have a slogan? Does it need to incorporate a certain colour or font? Do you want to avoid a certain design element? Make sure you communicate this to your designer at the very beginning. If you already have existing brand standards, send those along. Even something as small as the word ‘the’ can drastically affect how we design something. Knowing this upfront can help us save time (and help you save money) in the revision process.
Send us reference photos
A lot of us are visual people. It can sometimes be hard for us to visualize what you’re saying through an email or phone call, so feel free to send along reference images to show us what you’re describing. If we are designing a logo, you don’t need to send along actual images of logos; but if you’re describing a certain shape? Send a photo of it. Describing a certain colour? Grab a screenshot of it. All of this can be super helpful to us in designing exactly what you envision for your business.
Ultimately, as with anything in life, communication is key. There’s no such thing as too much information when it comes to design, and we want to make sure you love the finished product as much as we loved designing it.